Sports Business | Marketing Sports Events

Sports Marketing and GDO: Gp Race Fastweb Tour in Italy with Yamaha, AMD, Xbox 360  

 Fastweb, one of the major Italian broadband telecommunications operators, is the promoter of the Gp Race Fastweb Tour, an in Mall travelling promotion that will be hitting 48 shopping centres from the north to the south of Italy, for a total of 144 days of promotional activity. The Gp Race Fastweb Tour is managed by RTR Sports Marketing, a sports marketing agency that has a great experience also in organising promotional activities in Shopping Mall and Galleries.  RTR has been responsible for finding partners of the calibre of Yamaha, AMD and Xbox and involving them directly in the event.
   

A stand designed to make a strong impact and a myriad of prizes await all visitors in the selected Shopping Centres: every day, through this mall promotion, mobile phone neck straps, t-shirts and Bye helmets are indeed up for grabs. Visitors signing up with Fastweb will also have the chance to enter a prize draw for two Yamaha scooters and an incredible final mega prize: a Yamaha MT-03 with the Fastweb livery.
   

The stands of the Gp Race Fastweb Tour, besides promoting the latest rates and developments in the Fastweb world, will also play host to some exciting entertainment for everyone. As a matter of fact, there will be available many XBox 360 consoles for visitors to freely try out the official MotoGp ’06 game, featuring all the bikes, tracks and riders from the 2006 MotoGP World Championship plus 17 Extreme road circuits from around the globe.
   

As RTR Sports Marketing’s Riccardo Tafà says: “Fastweb, Yamaha, AMD and Xbox are brand names of great prestige that speaks loud about the potential of this Mall Promotion Tour available in Shopping Centres all over Italy. Having worked on the background for creating such a partnership between the sponsors involved in the Gp Race Fastweb Tour, is once more cause of  great satisfaction for our sports marketing agency.”

 Sports Marketing, GDO, Gp Race Fastweb Tour, Italy, , Motorsports, Yamaha, AMD, Xbox 360, shopping malls promotions