MotoGP Championship: ANDREA DOVIZIOSO NEW ENDORSER OF ROTTERDAM INDUSTRY
ANDREA DOVIZIOSO NEW ENDORSER OF ROTTERDAM INDUSTRY
THE YOUNG CHAMPION CHOSEN ON THE ADVICE OF RTR SPORTS MARKETING AND CSS STELLAR MANAGEMENT RTR, a leading sports marketing company is the promoter of the partnership between Andrea Dovizioso, world champion in the 125 class and star of the 250 cc class in the MotoGP Championship, and Rotterdam Industry.
The urban and street style clothing brand links up with Andrea, who perfectly embodies the youthful, original, charged-up spirit of the new collection. The Rotterdam Industry range is in fact aimed at the 12-to-20 age group that is wise to the quality, originality and vitality of the product.
Andrea will wear clothing from the new Rotterdam Industry collection in his free time and the image of the young champion on two wheels will be used in all the company’s communication materials.
As Riccardo Tafà, managing director of RTR Sports Marketing, explains: “Andrea Dovizioso is a young champion that young people can easily identify with and the Rotterdam Industry style lends itself perfectly to his fierce, vital spirit and his adrenalin-charged world.”
“Our company has to pay attention not just to the style requirements of our final customers, but also to their need for excitement,” points out Pierluigi Premoli, sales manager of Code Srl. “They have always favoured a certain kind of music (which explains the partnership with the radio station m2o – pure music) and they want to ride powerful motorbikes to turn their dreams of getting away into long rides in open spaces.”
Once again RTR Sports Marketing has been able to identify the endorser that suits the needs and requirements of its client, proving itself to be the ideal sports marketing agency for any company that intends to use sport as a marketing tool.
Tags: Sports Marketing, Sponsorship, MotoGP, sports testimonial
Filed under: Sports Marketing, Sponsorship, MotoGP, sports testimonial on April 7th, 2007