http://incentivesport.com Sports Business Resources – Your Sports Business Marketing News and Information Source. Fri, 25 Apr 2008 10:17:07 +0000 http://backend.userland.com/rss092 en Emirates Airline agreed a sponsorship deal to become the Official Airline of the BMW Asian Open 2008 golf tournament - the fifth year in succession that the company has been a sponsorship partner of the event. This year’s Asian open, which has a prize purse of $2.3 million, will be held ... http://incentivesport.com/golf-marketing-emirates-renews-sponsorship-of-bmw-asian-open-china/ Formula One team bosses have thrown their support behind the inaugural Motor Sport Business Forum Middle East and will take major roles in the event on April 1-2 , 2008. Ron Dennis, Frank Williams, Nick Fry, Christian Horner and Colin Kolles have all confirmed their participation. Ron Dennis, Team Principal of ... http://incentivesport.com/formula-one-set-for-motor-sport-business-forum-on-middle-east/ Traditional advertising channels are overcrowding our world. Target audiences are increasingly disenchanted by ads and publicity and more and more unresponsive to commercial break. Can sports marketing hospitality  represent a strategic tool for winning over new customers and enhance B2B relationships?  Sport, as a matter of fact, is capable of stirring up ... http://incentivesport.com/can-sports-hospitality-be-an-effective-b2b-marketing-platform/  Mobile phone giant Vodafone has signed a three-year deal to become technology partner of the UEFA Cup.    It extends the brand’s involvement with UEFA; it is already a sponsor of the Champions League. The news comes as UEFA unveiled the full details of the centralised deal for the UEFA Cup and ... http://incentivesport.com/sports-sponsorship-vodafone-rings-in-new-three-year-uefa-deal/ ANDREA DOVIZIOSO NEW ENDORSER OF ROTTERDAM INDUSTRY THE YOUNG CHAMPION CHOSEN ON THE ADVICE OF RTR SPORTS MARKETING AND CSS STELLAR MANAGEMENT RTR, a leading sports marketing company is the promoter of the partnership between Andrea Dovizioso, world champion in the 125 class and star of the 250 cc class in ... http://incentivesport.com/motogp-championship-andrea-dovizioso-new-endorser-of-rotterdam-industry-2/ OM AND DUCATI CORSE: AN UNDERSTANDING THAT WORKS Agreement between OM and Ducati Corse renewed for 2007 through RTR OM, a leading manufacturer of forklift trucks and internal goods handling and transport systems, is once again official sponsor of the Ducati Corse team in 2007. The deal, clinched thanks to the consulting services ... http://incentivesport.com/marketing-pro-sports-om-and-motogp-ducati/    Sports Marketing and GDO: Gp Race Fastweb Tour in Italy with Yamaha, AMD, Xbox 360    Fastweb, one of the major Italian broadband telecommunications operators, is the promoter of the Gp Race Fastweb Tour, an in Mall travelling promotion that will be hitting 48 shopping centres from the north to the ... http://incentivesport.com/sports-marketing-and-gdo-gp-race-fastweb-tour-in-italy-with-motogp-yamaha-amd-xbox-360/ UK government officials have confirmed the budget to stage the 2012 Olympic Games in London has quadrupled from initial estimates. Culture Secretary Tessa Jowell confirmed the cost of hosting the sporting extravaganza now stands at £9.35bn. When London won the race to host the event the budget was estimated at £2.4bn. The cost ... http://incentivesport.com/sports-business-marketing-2012-olympic-games-in-london-sponsorship-budget-quadruples/ On the 20th of January 2007, the deal linking USAG, a giant in the professional tool sector, with Scuderia Toro Rosso, competing in the Formula One World Championship, was officially struck. The long-term partnership bears the signature of RTR Sports Marketing, a leading agency in the field of sports sponsorship. Read ... http://incentivesport.com/sports-marketing-f1-usag-toro-rosso-a-long-term-sponsorship-agreement-made-possible-by-rtr/ English Premier League club Manchester United reported a Sports Business pre-tax profit of £30.8 million for the year ending June 2006 and CEO David Gill said the club was now poised for "dramatic revenue growth".    Manchester United said sports Business turnover was £165.4 million for the year, against £157.2 million for ... http://incentivesport.com/sports-business-manchester-united-predicts-%e2%80%98dramatic-growth%e2%80%99-in-income/