It extends the brand’s involvement with UEFA; it is already a sponsor of the Champions League.

The news comes as UEFA unveiled the full details of the centralised deal for the UEFA Cup and UEFA Super Cup, which it says brings ‘far broader distribution of matches, better promotion, higher revenues and a prominent group of broadcaster and sponsor partners’.

The brands confirmed as sponsors include Carlsberg as presenting sponsor, Vodafone as technology sponsor, and Toyota, Intersport, Canon and Banco Santander as official sponsors of both club competitions.

UEFA has further developed the UEFA Cup brand with a new design for the final phase focusing on broadcast design elements and the in-stadia look.

UEFA director of marketing and media rights, Philippe Le Floc’h, said: “The UEFA Cup is an outstanding event with some of the best teams and players in the world competing for one of Europe’s most famous trophies. The feedback on the new centralised concept has been encouraging with many stakeholders welcoming UEFA’s vision including the clubs, broadcasters and sponsors.

“What has been encouraging in particular is the commitment of the broadcast and sponsor partners to the promotion of the competition, resulting in a significant increase in the availability of the matches to fans in Europe and across the globe. We look forward to working with our partners to further develop the UEFA Cup in the future.”

TEAM Marketing is the exclusive marketing partner of UEFA for the UEFA Cup and UEFA Super Cup.

 from: sportsbusiness.com

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The urban and street style clothing brand links up with Andrea, who perfectly embodies the youthful, original, charged-up spirit of the new collection. The Rotterdam Industry range is in fact aimed at the 12-to-20 age group that is wise to the quality, originality and vitality of the product.

Andrea will wear clothing from the new Rotterdam Industry collection in his free time and the image of the young champion on two wheels will be used in all the company’s communication materials.

As Riccardo Tafà, managing director of RTR Sports Marketing, explains: “Andrea Dovizioso is a young champion that young people can easily identify with and the Rotterdam Industry style lends itself perfectly to his fierce, vital spirit and his adrenalin-charged world.”

“Our company has to pay attention not just to the style requirements of our final customers, but also to their need for excitement,” points out Pierluigi Premoli, sales manager of Code Srl. “They have always favoured a certain kind of music (which explains the partnership with the radio station m2o – pure music) and they want to ride powerful motorbikes to turn their dreams of getting away into long rides in open spaces.”

Once again RTR Sports Marketing has been able to identify the endorser that suits the needs and requirements of its client, proving itself to be the ideal sports marketing agency for any company that intends to use sport as a marketing tool.

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OM, a leading manufacturer of forklift trucks and internal goods handling and transport systems, is once again official sponsor of the Ducati Corse team in 2007.

The deal, clinched thanks to the consulting services of RTR Sports Marketing, a premier agency in the field of sports marketing, has been renewed for the third year in a row, and is proof of the excellent understanding that has joined the two companies until now.

In its role as official sponsor, OM once again flanks the Ducati Corse team, competing in the Superbike and MotoGp World Championships. In the Superbike Championship 2007 which commenced recently, the company’s logo features on the bikes, racesuits and clothing of the Ducati Xerox Team, already world champions in 2006.

After Troy Bayliss’s first place in the Riders’ World Championship, Ducati rounded off the Superbike Championship of 2006 on a high note by taking the Constructors’ Championship on the Magny-Cours circuit in France. It was the fourteenth Superbike title in the Constructors’ Championship for the legendary bike manufacturer of Borgo Panigale, while for OM it promised a 2007 full of reasons to be satisfied.

Benefits for OM include the chance to utilize Ducati Corse’s name, reputation and image for its own communications activities, along with the opportunity to use the teams’ hospitality areas in both Superbike and MotoGp and to organise meetings in the prestigious setting of the Ducati Museum.

In the words of Riccardo Tafà, managing director of RTR: “The renewal of this agreement for the third year running is a source of great satisfaction for us, as it shows that the association between OM and Ducati Corse is now consolidated, having proven itself to be a winning choice for both partners.”

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Culture Secretary Tessa Jowell confirmed the cost of hosting the sporting extravaganza now stands at £9.35bn.

When London won the race to host the event the budget was estimated at £2.4bn.

The cost breakdown includes £5.3bn for construction work, £600m for increased security, an £840m tax bill, £390m for other costs including hosting the Paralympics, and a £2.7bn contingency fund.

The government has committed to paying £6bn – cash raised through London’s council tax and the National Lottery.

However, dipping in lottery funds has provoked a backlash from the Conservative opposition.

Shadow Olympics minister Hugh Robertson said: “If you add together all the separate parts, the budget for which the government is responsible has nearly trebled since the Olympic Bill left Parliament under a year ago.

“In raiding the lottery for a further £675m to make up the shortfall the government will penalise precisely the clubs and small organisations, up and down the country, that were supposed to benefit from the Olympics.”

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