Traditional advertising channels are overcrowding our world. Target audiences are increasingly disenchanted by ads and publicity and more and more unresponsive to commercial break. Can sports marketing hospitality represent a strategic tool for winning over new customers and enhance B2B relationships?
Sport, as a matter of fact, is capable of stirring up passions that bring together a […]
Filed under: Sports Marketing on June 17th, 2007 | No Comments »
Mobile phone giant Vodafone has signed a three-year deal to become technology partner of the UEFA Cup.
It extends the brand’s involvement with UEFA; it is already a sponsor of the Champions League.
The news comes as UEFA unveiled the full details of the centralised deal for the UEFA Cup and UEFA Super Cup, which it […]
Filed under: Sports Marketing, Business To Business Consulting, Sponsorship, Sports Business on April 10th, 2007 | No Comments »
ANDREA DOVIZIOSO NEW ENDORSER OF ROTTERDAM INDUSTRY
THE YOUNG CHAMPION CHOSEN ON THE ADVICE OF RTR SPORTS MARKETING AND CSS STELLAR MANAGEMENT RTR, a leading sports marketing company is the promoter of the partnership between Andrea Dovizioso, world champion in the 125 class and star of the 250 cc class in the MotoGP Championship, and Rotterdam […]
Filed under: Sports Marketing, Sponsorship, MotoGP, sports testimonial on April 7th, 2007 | No Comments »