The crisis will have many victims, although experience tells me that in times of crisis certain sectors are able to absorb shocks better than others, or even emerge from them strengthened. Just look for example at the betting and lottery boom we are witnessing in this period. Sport, thanks to its ability to awaken dreams […]
Filed under: Sports Marketing, Formula 1, Sponsorship, Sports Business on November 21st, 2008 | No Comments »
Emirates Airline agreed a sponsorship deal to become the Official Airline of the BMW Asian Open 2008 golf tournament - the fifth year in succession that the company has been a sponsorship partner of the event.
This year’s Asian open, which has a prize purse of $2.3 million, will be held at the Tomson Shanghai Pudong […]
Filed under: Sports Marketing on April 25th, 2008 | No Comments »
Formula One team bosses have thrown their support behind the inaugural Motor Sport Business Forum Middle East and will take major roles in the event on April 1-2 , 2008. Ron Dennis, Frank Williams, Nick Fry, Christian Horner and Colin Kolles have all confirmed their participation.
Ron Dennis, Team Principal of Vodafone McLaren Mercedes and Chairman […]
Filed under: Sports Marketing on February 15th, 2008 | No Comments »