Emirates Airline agreed a sponsorship deal to become the Official Airline of the BMW Asian Open 2008 golf tournament - the fifth year in succession that the company has been a sponsorship partner of the event.
This year’s Asian open, which has a prize purse of $2.3 million, will be held at the Tomson Shanghai Pudong […]
Filed under: Sports Marketing on April 25th, 2008 | No Comments »
Formula One team bosses have thrown their support behind the inaugural Motor Sport Business Forum Middle East and will take major roles in the event on April 1-2 , 2008. Ron Dennis, Frank Williams, Nick Fry, Christian Horner and Colin Kolles have all confirmed their participation.
Ron Dennis, Team Principal of Vodafone McLaren Mercedes and Chairman […]
Filed under: Sports Marketing on February 15th, 2008 | No Comments »
Traditional advertising channels are overcrowding our world. Target audiences are increasingly disenchanted by ads and publicity and more and more unresponsive to commercial break. Can sports marketing hospitality represent a strategic tool for winning over new customers and enhance B2B relationships?
Sport, as a matter of fact, is capable of stirring up passions that bring together a […]
Filed under: Sports Marketing on June 17th, 2007 | No Comments »