Mobile phone giant Vodafone has signed a three-year deal to become technology partner of the UEFA Cup.
It extends the brand’s involvement with UEFA; it is already a sponsor of the Champions League.
The news comes as UEFA unveiled the full details of the centralised deal for the UEFA Cup and UEFA Super Cup, which it […]
Filed under: Sports Marketing, Business To Business Consulting, Sponsorship, Sports Business on April 10th, 2007 | No Comments »
UK government officials have confirmed the budget to stage the 2012 Olympic Games in London has quadrupled from initial estimates.
Culture Secretary Tessa Jowell confirmed the cost of hosting the sporting extravaganza now stands at £9.35bn.
When London won the race to host the event the budget was estimated at £2.4bn.
The cost breakdown includes £5.3bn for construction […]
Filed under: Sports Marketing, Sponsorship, Sports Business on March 16th, 2007 | No Comments »
English Premier League club Manchester United reported a Sports Business pre-tax profit of £30.8 million for the year ending June 2006 and CEO David Gill said the club was now poised for “dramatic revenue growth”.
Manchester United said sports Business turnover was £165.4 million for the year, against £157.2 million for the 11 months to June […]
Filed under: Sports Marketing, Sponsorship, Sports Promotions, Sports Business on January 29th, 2007 | No Comments »