The crisis will have many victims, although experience tells me that in times of crisis certain sectors are able to absorb shocks better than others, or even emerge from them strengthened. Just look for example at the betting and lottery boom we are witnessing in this period. Sport, thanks to its ability to awaken dreams […]
Filed under: Sports Marketing, Formula 1, Sponsorship, Sports Business on November 21st, 2008 | No Comments »
Mobile phone giant Vodafone has signed a three-year deal to become technology partner of the UEFA Cup.
It extends the brand’s involvement with UEFA; it is already a sponsor of the Champions League.
The news comes as UEFA unveiled the full details of the centralised deal for the UEFA Cup and UEFA Super Cup, which it […]
Filed under: Sports Marketing, Business To Business Consulting, Sponsorship, Sports Business on April 10th, 2007 | No Comments »
UK government officials have confirmed the budget to stage the 2012 Olympic Games in London has quadrupled from initial estimates.
Culture Secretary Tessa Jowell confirmed the cost of hosting the sporting extravaganza now stands at £9.35bn.
When London won the race to host the event the budget was estimated at £2.4bn.
The cost breakdown includes £5.3bn for construction […]
Filed under: Sports Marketing, Sponsorship, Sports Business on March 16th, 2007 | No Comments »