The crisis will have many victims, although experience tells me that in times of crisis certain sectors are able to absorb shocks better than others, or even emerge from them strengthened. Just look for example at the betting and lottery boom we are witnessing in this period. Sport, thanks to its ability to awaken dreams […]
Filed under: Sports Marketing, Formula 1, Sponsorship, Sports Business on November 21st, 2008 | No Comments »
Mobile phone giant Vodafone has signed a three-year deal to become technology partner of the UEFA Cup.
It extends the brand’s involvement with UEFA; it is already a sponsor of the Champions League.
The news comes as UEFA unveiled the full details of the centralised deal for the UEFA Cup and UEFA Super Cup, which it […]
Filed under: Sports Marketing, Business To Business Consulting, Sponsorship, Sports Business on April 10th, 2007 | No Comments »
ANDREA DOVIZIOSO NEW ENDORSER OF ROTTERDAM INDUSTRY
THE YOUNG CHAMPION CHOSEN ON THE ADVICE OF RTR SPORTS MARKETING AND CSS STELLAR MANAGEMENT RTR, a leading sports marketing company is the promoter of the partnership between Andrea Dovizioso, world champion in the 125 class and star of the 250 cc class in the MotoGP Championship, and Rotterdam […]
Filed under: Sports Marketing, Sponsorship, MotoGP, sports testimonial on April 7th, 2007 | No Comments »