Mobile phone giant Vodafone has signed a three-year deal to become technology partner of the UEFA Cup.
It extends the brand’s involvement with UEFA; it is already a sponsor of the Champions League.
The news comes as UEFA unveiled the full details of the centralised deal for the UEFA Cup and UEFA Super Cup, which it […]
Filed under: Sports Marketing, Business To Business Consulting, Sponsorship, Sports Business on April 10th, 2007 | No Comments »
OM AND DUCATI CORSE: AN UNDERSTANDING THAT WORKS
Agreement between OM and Ducati Corse renewed for 2007 through RTR
OM, a leading manufacturer of forklift trucks and internal goods handling and transport systems, is once again official sponsor of the Ducati Corse team in 2007.
The deal, clinched thanks to the consulting services of RTR Sports Marketing, a […]
Filed under: Sports Marketing, Business To Business Consulting, Sponsorship, MotoGP on April 6th, 2007 | No Comments »
From Sports Business website:
The increasing influence of mobile video enabled on 3G networks will drive the uptake of many mobile sports, leisure and information services over the next five years, according to Juniper Research.
Juniper Research predicts the global market for sports, leisure and information content will grow from just under $4.2 billion in 2006 to […]
Filed under: Sports Marketing, Business To Business Consulting, Sponsorship, Sports Promotions on January 4th, 2007 | No Comments »