Sponsorship and the economic crisis
The crisis will have many victims, although experience tells me that in times of crisis certain sectors are able to absorb shocks better than others, or even emerge from them strengthened. Just look for example at the betting and lottery boom we are witnessing in this period. Sport, thanks to its ability to awaken dreams […]
Filed under: Sports Marketing, Formula 1, Sponsorship, Sports Business on November 21st, 2008 | No Comments »