Sports Marketing And The Evolution Of The Sponsorship Format
Sport is a winning medium that reach a worldwide audience every day, guaranteeing sponsors benefits that are not comparable with traditional media such as TV, radio and the press. This is confirmed also by the ever increasing number of hours that the major television networks worldwide dedicate to sport in all its forms and expressions […]
Filed under: Sports Marketing, Sponsorship, Sports Promotions on July 29th, 2006 | No Comments »